I have worked on changing a company’s corporate image by developing a new logo, and related visual assets (such as business cards, company brochure, shop displays, backdrops, product packaging, labels and other digital and printed material to promote the company brand message).
The goal was to create a new and differentiated brand identity in the minds of consumers and competitors.
Rebranding has been essential to this organisation because their branding has been around for a long time and it made the business look outdated.
Modernizing the brand image of this company was an important step to turning their business around and accelerating growth.
