Digital and Innovation Consultant

Focused on user needs, user expectations and motivations through methodical, investigative approaches in order to create a truly great product that satisfies users’ goals.

Prototyping process is all about information architecture, user flow diagrams, and getting content together. 

I have elaborated Customers’ Journey Map and Design Service Blueprint, translating abstract ideas into tangible, engaging experiences that helped internal teams and clients learn.

Wireframe tools used: Balsamiq, Sketch, Invision and Adobe XD.

Projects involved the implementation of new features for Applications but also the creation of new company’s strategy related to Digital Transformation journeys like Change Management.